In retail the message is clear: “Show me, do not tell me”. When shoppers are shown merchandise in attractive, creative and evocative ways they will picture themselves wearing or using some or all of these items. This ultimately leads to increased sales for the items displayed. Here are some pointers that will assist retailers to use what they already have in ways that they may not have thought of to increase sales. And for those retailers thinking of making additions to their display arsenals, these suggestions will enable them to spend wisely for an even greater ROI. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
The primary purpose for clothing display racks is to merchandise a sufficient amount of apparel at one time in as little space as possible without inconveniencing shoppers. After rent, merchandise, and salaries the biggest expense for retailers is often their display racks, slatwall and gridwall systems, display cases, mannequins and countertop display items. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Most retailers are faced with the chore of moving clearance merchandise that is left over from the previous season. These pieces may remain on their racks for any number of reasons. Perhaps the original price point was out of line with many consumers’ budgets. Maybe the garment requires dry cleaning or professional care, making it less desirable to consumers than wash and wear apparel. Or it is possible that the style is becoming on a very limited population segment. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Retailers know that holiday shoppers are more likely to buy when immersed in a retail environment that is festively decorated. Caught up in the spirit of the season shoppers are more easily influenced by merchandising that will likely trigger buying decisions. However, few stores today can afford lavish displays. Most of us have to make do with what we have. Fortunately, around the holidays a little creativity can go a long way to capture consumer interest. Just repurpose your retail store fixtures (http://www.fixturesanddisplays.com/store-fixtures.html) by incorporating them into displays that attract attention and boost your store’s bottom line.
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0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Who can forget Faye Dunaway as Joan Crawford in the movie “Mommie Dearest” sternly chastising her child for hanging her gown on a wire hanger? While the character would never win a nomination for Mother of the Year, she had some really valid points about proper garment storage and display.
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0Comments | Posted inDisplay SystemsBy- The Fixture Adviser