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Retail mannequins never get a day off. Still considered the best merchandising tool in any retailer’s display arsenal, mannequins have evolved from wax figurines in the early 20th century to the durable and reliable figures no apparel retailer should be without. The term “window shopping” was coined after turn-of-the-last century industrial mannequins first appeared in store windows. Those 300-lb beauties were made from iron, wood and wax and featured real false teeth, glass eyes and real human hair wigs. Heavy they were, durable they were not. Read More

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0Comments | Posted inMannequinsBy- The Fixture Adviser

Many retail outlets such as boutiques have neither the spend nor the space for full-sized three-dimensional mannequins. Or perhaps your merchandise such as tops or tee-shirts, does not justify the purchase of an expensive line of fiberglass people to show your wares to best advantage.

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0Comments | Posted inMannequinsBy- The Fixture Adviser

Most consumers would not realize that the well-positioned and well-dressed retail mannequins in window and retail floor displays started as a jumble of disconnected limbs in a storeroom. One may think that dressing a mannequin is an easy if not obvious task. Not so. There is a strategy and techniques to clothing and disrobing display mannequins to prevent damage to the form and your store merchandise. At Fashion schools and academies, entire courses are devoted to this seemingly simple task; it is that important to maintaining store fixtures and keeping your merchandise showroom new.

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0Comments | Posted inMannequinsBy- The Fixture Adviser

Whether in winter, spring summer or fall, a retailer’s most important task is to create an inviting, sales-friendly atmosphere. When posed in a dramatic vignette solo or in a group, mannequins can help achieve this goal. Whether in a window or on a sales floor, fetching female forms can catch the eyes of those passing by and draw them in, especially if the figures are adorned in the latest fashions. Mannequins are a time-proven method to raise sportswear, outerwear, uniform, or any other type of garment sales.

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0Comments | Posted inMannequinsBy- The Fixture Adviser