In retail the message is clear: “Show me, do not tell me”. When shoppers are shown merchandise in attractive, creative and evocative ways they will picture themselves wearing or using some or all of these items. This ultimately leads to increased sales for the items displayed. Here are some pointers that will assist retailers to use what they already have in ways that they may not have thought of to increase sales. And for those retailers thinking of making additions to their display arsenals, these suggestions will enable them to spend wisely for an even greater ROI. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Imagination is a powerful stimulant. Using a creative approach in retail displays, merchandisers can harness shoppers’ motivations to increase the sale of accessories. Our everyday wardrobes speak volumes about us. For example, many career wardrobe choices are made to represent the position we want to attain, not the job title we currently have. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Spring heralds new selling opportunities for retailers and merchandisers. Most consumers want to put the dreary winter months behind them and work some new life into their wardrobes. Vignettes are one proven way to increase sales. Expand on a concept, such as Easter, Passover, Mother’s and Father’s Day, Communion or Memorial Day and incorporate items from every department to create selling dioramas that depict family life. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
For those entering the retail business, first, our congratulations! Next, have you thought about how to stretch your store fixtures and displays’ budget to maximize your profits? Fixtures and Displays, the leading store fixtures and displays manufacturer and distributor has some advice that can help your business get off to a great start and a profitable future! Read More
Regardless if your retail selling floor is vast or limited, walls are retail real estate that needs to be considered when merchandising your store. For customers as they enter your establishment, surveying a sea of merchandise on racks may prove daunting and discouraging and finally overwhelming. An overstuffed selling floor may actually inhibit sales. Wall mounted displays, however, beckon.
Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser