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After the July 4th fireworks displays and families return from vacation, it’s the time most parents’ thoughts turn toward making Back to School (BTS) clothing purchases. By August, the early shoppers will have descended and fulfilled their BTS lists when retailers offer the greatest selection.

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0Comments | Posted inDisplay SystemsBy- The Fixture Adviser

It is a fact: Sales of retail apparel displayed on hangers, faceouts and dress forms cannot compete with sales revenues generated by garments displayed on realistic mannequins.

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0Comments | Posted inMannequinsBy- The Fixture Adviser

Regardless if your retail selling floor is vast or limited, walls are retail real estate that needs to be considered when merchandising your store. For customers as they enter your establishment, surveying a sea of merchandise on racks may prove daunting and discouraging and finally overwhelming. An overstuffed selling floor may actually inhibit sales. Wall mounted displays, however, beckon.

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0Comments | Posted inDisplay SystemsBy- The Fixture Adviser

Most consumers would not realize that the well-positioned and well-dressed retail mannequins in window and retail floor displays started as a jumble of disconnected limbs in a storeroom. One may think that dressing a mannequin is an easy if not obvious task. Not so. There is a strategy and techniques to clothing and disrobing display mannequins to prevent damage to the form and your store merchandise. At Fashion schools and academies, entire courses are devoted to this seemingly simple task; it is that important to maintaining store fixtures and keeping your merchandise showroom new.

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0Comments | Posted inMannequinsBy- The Fixture Adviser

When planning to showcase your summer merchandise to best advantage, borrow a trick or two from residential interior designers. To keep rooms from looking crowded and uninviting, they will group similar objects and unify the space with color that appears in every different grouping within that room.  If you have a collection of clothing, miscellaneous merchandise or even outdoor furniture, find a color that unites them. Use this tone to anchor your items and to create a visual focal point that will invite customers to come and inspect your summer retail displays more closely.

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0Comments | Posted inDisplay SystemsBy- The Fixture Adviser