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In retail the message is clear: “Show me, do not tell me”. When shoppers are shown merchandise in attractive, creative and evocative ways they will picture themselves wearing or using some or all of these items. This ultimately leads to increased sales for the items displayed. Here are some pointers that will assist retailers to use what they already have in ways that they may not have thought of to increase sales. And for those retailers thinking of making additions to their display arsenals, these suggestions will enable them to spend wisely for an even greater ROI. Read More
0 Comments | Posted in Display Systems By - The Fixture Adviser
Imagination is a powerful stimulant. Using a creative approach in retail displays, merchandisers can harness shoppers’ motivations to increase the sale of accessories. Our everyday wardrobes speak volumes about us. For example, many career wardrobe choices are made to represent the position we want to attain, not the job title we currently have. Read More
0 Comments | Posted in Display Systems By - The Fixture Adviser
Spring heralds new selling opportunities for retailers and merchandisers. Most consumers want to put the dreary winter months behind them and work some new life into their wardrobes. Vignettes are one proven way to increase sales. Expand on a concept, such as Easter, Passover, Mother’s and Father’s Day, Communion or Memorial Day and incorporate items from every department to create selling dioramas that depict family life. Read More

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0 Comments | Posted in Display Systems By - The Fixture Adviser
Many years ago a high-end retailer in the Northeast noticed a marketing trend. Reduced for clearance merchandise sold more briskly if it was displayed on table tops and dump bins than if left on hangers and hung on racks. The retailer reasoned that the hangers impeded shoppers from making their selection and snatching up their bargains ahead of any competitor for the same products and apparel. He was right. Not only can a shopper quickly decide on a sweater or top that is folded and presented on a horizontal space, but there is no hanger to fall to the ground or snag on a knitted garment. Read More

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0 Comments | Posted in Display Systems By - The Fixture Adviser
The primary purpose for clothing display racks is to merchandise a sufficient amount of apparel at one time in as little space as possible without inconveniencing shoppers. After rent, merchandise, and salaries the biggest expense for retailers is often their display racks, slatwall and gridwall systems, display cases, mannequins and countertop display items. Read More
0 Comments | Posted in Display Systems By - The Fixture Adviser