The Fixture Advisor is a service of  The column is designed to education and inform the retail store owner, whether you are a veteran of retailing or a first-time store owner.  The Fixture Advisor’s comments combine some guiding principles of retailing with “best practices” so you, the reader, can be the most effective retailer you can be. 

Information from The Fixture Advisor combines information gathered from well-known sources such as Visual Merchandising & Store Design Magazine, Display & Design Ideas Magazine, Chain Store Age Magazine, Independent Retailer & Retail Presentation International and well-known books and articles by authors of retailing and consumer behavior as well as candid information obtained from chain store fixture buyers, independent retail operators and fixture manufacturers.  We hope you enjoy the content and look forward to any comments you may have.