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In retail the message is clear: “Show me, do not tell me”. When shoppers are shown merchandise in attractive, creative and evocative ways they will picture themselves wearing or using some or all of these items. This ultimately leads to increased sales for the items displayed. Here are some pointers that will assist retailers to use what they already have in ways that they may not have thought of to increase sales. And for those retailers thinking of making additions to their display arsenals, these suggestions will enable them to spend wisely for an even greater ROI. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Imagination is a powerful stimulant. Using a creative approach in retail displays, merchandisers can harness shoppers’ motivations to increase the sale of accessories. Our everyday wardrobes speak volumes about us. For example, many career wardrobe choices are made to represent the position we want to attain, not the job title we currently have. Read More
0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Spring heralds new selling opportunities for retailers and merchandisers. Most consumers want to put the dreary winter months behind them and work some new life into their wardrobes. Vignettes are one proven way to increase sales. Expand on a concept, such as Easter, Passover, Mother’s and Father’s Day, Communion or Memorial Day and incorporate items from every department to create selling dioramas that depict family life. Read More

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0Comments | Posted inDisplay SystemsBy- The Fixture Adviser
Retail mannequins never get a day off. Still considered the best merchandising tool in any retailer’s display arsenal, mannequins have evolved from wax figurines in the early 20th century to the durable and reliable figures no apparel retailer should be without. The term “window shopping” was coined after turn-of-the-last century industrial mannequins first appeared in store windows. Those 300-lb beauties were made from iron, wood and wax and featured real false teeth, glass eyes and real human hair wigs. Heavy they were, durable they were not. Read More

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0Comments | Posted inMannequinsBy- The Fixture Adviser
Wire grid panels are unsung merchandising heroes. Economical to buy, easy to install, versatile in display options, gridwall pulls its weight with its contributions to your store’s bottom line. Fixtures and Displays offers gridwall and slatgrid panels as a low-cost retail merchandising solution to create displays that are easy on shopper’s eyes and easier on your retail supply budget. Most retailers will wall mount these panels and attach shelving, hangrail, faceouts or even wire bins. That is just the beginning of how thrifty and display savvy business owners can reap savings and profits using our wire grid panels. Read More

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0Comments | Posted inStore FixturesBy- The Fixture Adviser